Lidl to rebrand middle aisle to "Midl Aisle"
Lidl is to change how it spells its Middle aisle after an Irish Twitter user suggested a more relatable spelling.
It will now use the letters M-I-D-L instead of the correct word but prononced the same - middle
In a response to the Tweet, the supermarket chain says 'great point, we've had the leaflet team make this change going forward'.
Great point, we've had the leaflet team make this change going forward https://t.co/CnE7A6dxbC pic.twitter.com/RpkzR2DW3x
— Lidl Ireland (@lidl_ireland) January 19, 2021
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