Heineken® Live Your Music Debuts At Electric Picnic With Crowd Responsive Space

Heineken invites festival-goers to unlock epic experiences alongside The Magician & DJ Yoda

Heineken® has announced plans for its global music concept Live Your Music’s debut appearance at Electric Picnic. Taking inspiration from the greatest club and arena  experiences around the world, the fully-responsive Live Your Music space will host Electric Picnic’s first-ever 360 degree lighting rig, along with CO2 cannons, over 20 DJs and MCs - all powered by the crowd.

Throughout the weekend, the custom built Heineken® Starmometer will gauge the crowd’s energy by tracking noise levels, body movement and heat. Every beat, pulse and move made by the crowd will generate energy peaks that unlock a series of epic surprises to create the ultimate Live Your Music moment. State-of-the-art visuals will be curated live and screened in real time with the crowd centre stage in the Live Your Music space.

A sizeable line-up of local and international DJ and MC talent will perform at the Live Your Music space across the weekend, to entertain festival-goers as they unleash their energy. The line-up includes Belgian DJ and producer The Magician, whose remix of Lykke Li’s ‘I Follow Rivers’ is one of the biggest dance tunes of the decade; hip-hop / AV maestro DJ Yoda, who recently collaborated with Dr. Dre and Banksy; plus British DJ duo Tough Love, who are fresh off the back of a number of Ibiza club appearances this summer.

Arveene, who forms part of live hip-house act Bon Voyage, and will also be performing at the Heineken Live Your Music space, said: "There’s really no substitute for that feeling when you drop a beat and the crowd comes together to create incredible music moments. We're excited to play for that bumper crowd at the Heineken Live Your Music space at Electric Picnic. It’ll be large!"

Aside from the live acts performing throughout the weekend, music fans can unlock more experiences in the Live Your Music Rooms; three exclusive areas where the crowd programs the lighting, the visuals and the atmosphere in The Club, The Music Box and In Scope.

The Club - allows festival-goers to choose the essentials of every good club experience: immense tunes, strobes, smoke and visuals.

The Music Box - visitors use hidden drum pads, synth triggers and samples to produce the soundtrack to fans’ festival experience.

In Scope - uses innovative GIF-capturing technology that captures music fans in real time and projects them onto the giant LED screens on-stage, to become part of the show.

Join the crowd and sign up for exclusive experiences at:

www.heinekenmusic.ie | Facebook.com/HeinekenIE | Twitter.com/Heineken_IE #LiveYourMusic