Hugh Hefner Dies Aged 91

Playboy magazine founder Hugh Hefner has passed away.

Playboy Enterprises Inc confirmed Hefner passed away peacefully at his home from natural causes.

His son Cooper Hefner said he will be "greatly missed by many" and paid tribute to his "exceptional and impactful life as a media and cultural pioneer".

Hefner began publishing Playboy magazine in his kitchen at home in 1953 and it became the largest selling men's magazine in the world. At it's peak seven million copies were sold every month.

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