Smyth's Toy's Release New Advert

Ireland’s favourite toy retailer is launching its new brand ad this Saturday 24th September at 7.55pm just before X Factor 

The story documents the journey through the imagination of a charming young boy Oscar who becomes enchanted by the toy store before him. The campaign uses the Beyonce hit ‘If I Were a Boy’ changing the lyrics to ‘If I Were a Toy”. The ad is bursting with the latest and greatest selection of toys which can be found in the Smyths Toys Superstore 300 page toy catalogue.

“We want to bring the excitement of the toy store as seen through the eyes of a child to our customers. We have the widest range of the latest and greatest toys to excite and delight kids of all ages. We have really enjoyed working collaboratively with McCanns, MPC, Outsider and also our Director Henry Littlechild to create this magical campaign and we are excited to finally reveal it to our customers.” Sinead Byrne, Joint Head of Marketing, Smyths Toys Superstores.