James Blunt Stars in 'Dreamy McSteamy' Promo Video

He is fully aware that there are many people who hate his music.

He knows that some people out there want to drive over him with a J.C.B.

But regardless he takes abusive Tweets and turns them into 'Reply Comedy Gold' 

James realised years ago that embracing the hate is a brilliant marketing tool.

Fair play Jimmy Blunt.