Fresh Efforts To Tackle Binge Drinking In Ireland

Fresh efforts are being made to tackle Ireland's binge drinking problem.. Research shows that while the Irish are drinking 20% less than 10 years ago and less often, people are still drinking too much and too fast at home and on nights out. 80% of Irish people drink alcohol so a proven solution is to give people the tools to manage their drinking by urging them to drink at their own pace and avoid rounds The aim of Drinkaware's Reclaim Your Weekend is to encourage people to have an activity planned the following day which would act as an incentive to drink less. Click the play button above to hear Paddy O'Connell, founder of Paddy O's Granola explain how he bacame a Reclaim Your Weekend Ambassador and he told RedFM News that planning ahead is vital:

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