Ryanair Defends It's Ad Targetting Leaving Cert Students
The airline doesn't believe the ad glamorises excessive drinking
Ryanair has defended its ad targeting Leaving Cert students.
The campaign features a photo of a young man asleep on a beach beside an empty bottle of wine - with the tagline 'this could be you'.
The tweet with the picture - which has since been taken down - has been condemned by many health advocates.
But the airline's Marketing Officer Kenny Jacobs doesn't think the ad glamorises excessive drinking:
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