Cigarette branding attracts teenage smokers

The Health Minister will this morning launch new research which claims to show that cigarette branding makes smoking more appealing to teens. It's been commissioned by the Irish Cancer Society and Irish Heart Foundation. They say international studies have long proven a link between cigarette packaging and attitudes towards smoking. And Chris Macey from the Irish Heart Foundation says for the first time, Irish research proves that plain-packing works. Press PLAY button above to listen to the audio

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