RSA's most recent campaign impacts 75% of motorists driving behaviour
The "Crashed Lives" ads featured the Treacy family who lost their 4 year old son Ciaran in a crash caused by a drunk driver
New figures from the RSA show that people are less likely to drink and drive after watching the ads.
CEO of the RSA Moyagh Murdock says she's hoping people will bear the Treacy family in mind this long weekend.
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